Job Description

About the Company

The Avid Group is an end-to-end apparel and brand platform operating a portfolio of high-growth lifestyle and licensed brands across DTC, wholesale, and strategic partnerships. Our brands include , , and . We manage the full brand lifecycle - from creative and merchandising through production, fulfillment, finance, and distribution across the U.S. and Canada.

About the Role

We’re hiring a Director of Brand Operations to act as the general manager of our brand portfolio- owning execution, commercial performance, and outcomes across DTC and retail channels .

This role sits at the intersection of product, e-commerce, wholesale, and operations. Working hand in hand with our sales, finance, production, fulfillment, creative, and marketing teams.

Brand & Team Leadership

• Operate as the general manager for our portfolio brands.
• Lead, coach, and scale a team of Brand Managers
• Set brand-level goals, KPIs, and execution standards

DTC & E-Commerce Execution

• Oversee commercial alignment; while Marketing and E-commerce teams own DTC performance and optimization
• Partner with marketing and e-commerce teams on drops, launches, promotions, and site merchandising
• Drive conversion, AOV, inventory flow, and launch readiness

Wholesale & Retail Partnerships

• Own brand execution across global wholesale and retail partners
• Partner with Sales and key accounts on assortments, pricing, and sell-in strategy
• Support relationships with retailers such as Pacsun, Nordstrom, Scheels, Buckle, Boathouse, and Winners
• Monitor sell-through, feedback, and in-market performance; adapt assortments accordingly

Commercial Performance & Planning

• Own brand-level revenue, margins, and operating performance
• Partner with Finance on planning and forecasting
• Review performance regularly and drive corrective actions across channels

Licensing & Partnerships

• Own licensed IP execution, approvals, compliance, and reporting
• Ensure timelines, deliverables, and brand standards are consistently met
• Support renewals and evaluate future licensing opportunities

Product, Merchandising & Line Planning

• Translate brand vision into disciplined seasonal assortments
• Balance DTC demand, wholesale needs, inventory risk, and margin targets
• Partner with Creative and Design on seasonal direction

Production, Operations & Delivery

• Own execution from buy approval through final delivery
• Partner with Production, Supply Chain, and Fulfillment teams
• Surface risks early to protect retail launches and DTC drops

Process & Scale

• Standardize brand operations across The Avid Group
• Improve workflows and systems (Shopify, Monday.com, and related tools)
• Build scalable launch, drop, and reporting processes

Qualifications

• 5+ years experience in brand operations, apparel, merchandising, DTC, and wholesale/retail
• Proven experience selling into major retail partners (specialty, big-box, or global distributors)

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