Job Description

YOU’RE A NATURAL storyteller.

The Opportunity

For you, being a great content creator is more than just being an excellent writer (which you are) or knowing your way around the web, social media and print (which you do). It’s about truly connecting with your audience—putting yourself in their shoes and understanding their journey to build trust, evoke emotion and inspire action. Most of all, you’re a master multimedia storyteller who uses insight, creativity and compassion to create content that makes someone say: “I get it, and they get me.” And you really do.

A Place to Belong

AMA is more than a workplace; it’s a family. Together, we help protect the things that matter most to our more than one-million members—everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!

Building on a century of proud service in Alberta communities, we’re passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you’ll enjoy:

• Competitive salary and flexible benefits
• Employer-paid retirement savings program
• Employee-exclusive discounts on travel, insurance, memberships, and more
• Free travel medical insurance for you and your immediate family
• Ongoing professional development
• Paid vacation and personal days, including a Volunteer Day and Me Day
• Flexible work models that make sense for your lifestyle

Who You Are

• You bring creative flair to all your projects, nailing the brief every time.
• You create content with clarity, elegance, simplicity and evocativeness—and always know the right tone for the right piece.
• You’re a discerning wordsmith who understands the power of language and storytelling to create change and communicate impact.
• You have the right balance of creative talent and business acumen.
• You not only stay on top of industry trends, developments and content best practices but recognize and embrace the opportunities inherent in advancements like AI.
• You’re an excellent writer and editor who knows the difference between license and licence, with an eagle eye for typos. You probably spell-checked this posting!
• You’re not only comfortable with change, you embrace it. And you like to help others through it too.
• You’re so diplomatic with internal stakeholders, you could work for the United Nations.
• You work just as well on your own as you do in a team.

How You’ll Make an Impact

• Report to the Director, Corporate Communications.
• Provide support for internal and external programs and campaigns, including our Corporate Responsibility portfolio.
• Research, write, edit and create content for employees, stakeholders and members.
• Use your knowledge of the Canadian Press Style Guide to create and edit content that’s written in AMA’s unique brand voice.
• Collaborate with colleagues to deliver a cohesive content strategy and calendar.
• Create impactful content for various company-wide communications channels, ranging from speeches and video scripts to podcasts and print.
• Measure and monitor the effectiveness of communications.
• Work within tight deadlines to deliver compelling, strategic, story-driven content to clients, leaders, and stakeholders.

What You Bring to the Table

• You’ll have a university degree or post-secondary diploma in a related field such as journalism, English or professional writing.
• You have a minimum of 3 years of writing and multichannel content development experience.
• You have a strong background in writing and editing a range of content, including long form/magazine, video scripts, leadership communications, and online content.
• You have proven expertise in writing and editing brand content.
• Podcast and video production experience a definite asset.

Belonging Matters Here

AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact recruitment@ama.ab.ca . We’ll work with you feel supported throughout your journey with us.

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