An ad tech platform that allows agencies and advertisers to plan, execute, optimize, and analyze marketing programs across the digital landscape. I worked closely with product managers and engineering teams to revamp their old product and offer a better experience to their end users.
An overview page where users can get a high level view of how their campaigns and strategies are performing.
Users can drill down and get a more detailed look at how a campaign or strategy is performing. From here they can create customized report to share with their clients.
Viewing key performance metrics over time.
Intuitive charts and robust filters help the user gather important insights quickly.
Users can track and monitor their campaigns performing in markets across the globe.
We made paper prototypes and had users construct reports that they wanted to use.
We tried to make sure users had all the customization tools they needed to make the reports their own.
Combining 3 separate reports into an interactive dashboard.
